Aaj ke time per earning ka best formula hai kisi problem ka solution yani koi bhi problem ka solution nikaalo uske badle mein karo jaise ki pahle ke log ke pass galiyan nahin hua karte the log bailgadi se इधर-उधर jakar Karta tha to bad mein bahut sare logon ne gadi aur jinhone gadiyan banai unhone bahut sari padhani Kiya vaise hi kisi Ko suvidha pradan karke aap nahin kar sakte ho ab vah aapke mind set per depend karta hai ki aapka mind set kisi ka kaisa problem ka solution dhundhta hai.
Business idea understand karne ka sabse pehla tareeka ye nahi ki market kya chah rahi hai, balki:
“Main daily life me kya problem dekh raha hoon?”
✔ Log kis cheez se struggle kar rahe hain?
✔ Kahan unhe time waste hota hai?
✔ Kahan unka paisa bekaar jaa raha hai?
Example (Kaushal style):
Agar main dekhu ki local shops ko online customers nahi mil rahe, to uska simple idea ban sakta hai:
➡ “Local business ke liye mini-digital marketing service.”
Yani idea aapke aas-paas hi hota hai — bas nazar sharpen chahiye.
2. Step Two: Idea Ko Emotions Me Convert Karo
Aapka customer sirf product nahi kharidta — ek feeling kharidta hai.
Isliye idea ko samajhna ka matlab hai:
✔ Customer kis darr se guzar raha hai?
✔ Usse kya short-term comfort chahiye?
✔ Kya wo relief, speed, ya convenience ke liye paise dega?
Agar idea emotions ko solve karta hai, to wo working idea hai.
3. Step Three: “Value Triangle Test” (Kaushal signature concept)
Main hamesha apne idea ko 3 sawalon par test karta hoon:
(1) Kya Yeh Idea Valuable Hai?
Log iska use kyon karenge?
(2) Kya Main Is Idea Ko Simple Bana Sakta Hoon?
Agar 10 minute me explain nahi ho raha, to idea heavy hai.
(3) Kya Main Is Idea Se Real Paisa Bana Sakta Hoon?
Passion alag, profit alag.
Agar tino “YES” mil jaaye → idea workable hai.
4. Step Four: Strategy = “Seedhapan + System”
Business strategy logo ko confuse karti hai, par main Kaushal ka version simple rakhta hoon:
“Strategy = Wahi kaam roz karna jo aapko goal ke kareeb le jaye.”
Isko 4 points me samjho:
(1) Clear Goal
1 mahine ke andar kya achieve karna hai?
Customer? Views? Sales?
(2) Clear Path
Goal achieve kaise hoga?
Kaun daily task karega?
(3) Clear Tools
Google, Canva, WhatsApp, Blog, YouTube — kya use karna hai?
(4) Clear Consistency
Roz kitna time dena hai?
30 minute? 2 ghante?
Jab seedhapan + system dono aa jaate hain, strategy automatic ban jaati hai.
5. Step Five: Micro-Testing — Sabse Zyada Ignored Step
90% log fail isliye hote hain kyunki idea market me test hi nahi karte.
Kaushal ka formula:
“Bada launch mat karo, pehle chhota test karo.”
✔ 10 logon ko idea dikhao
✔ unka feedback lo
✔ jahan dikkat aaye wahan improvement karo
✔ fir next 10 logon par test karo
Yeh step idea ko reality-proof banata hai.
6. Step Six: Data ko Suno, Ego ko Nahi
Agar data keh raha hai “log nahi pasand kar rahe”,
to idea me changes karo,
ego mat lagao.
Data hi batata hai:
✔ kya sell ho raha hai
✔ kya log ignore kar rahe hain
✔ kya price sahi hai
✔ kya design confuse kar raha hai
Data = saccha mentor.
7. Step Seven: Strategy Ka Golden Rule (Kaushal Code)
“Business strategy ka matlab sirf planning nahi, balki speed + direction + correction hota hai.”
✔ Fast execute karo
✔ Right direction me karo
✔ Mistakes ko turant correct karo
Yahi game changer hai.
8. Step Eight: Long-Term Thinking = Real Growth
Idea ko samajhne ka last step ye hai ki aap socho:
✔ Ye business 1 saal baad kaisa dikhega?
✔ Kya main ise scale kar sakta hoon?
✔ Kya main team bana sakta hoon?
Agar aapka idea scaleable nahi hai, to wo freelancing ban jaata hai — business nahi.
Conclusion (Kaushal’s)
Business idea ko samajhna ka process difficult nahi —
bas mindset aur clarity chahiye.
Summary:
Problem dekho
Emotions samjho
Value triangle test karo
Strategy simple rakho
Micro-testing karo
Data suno
Fast execute karo
Long-term socho
Yahi Kaushal-style formula hai jise main khud use karta hoon.
Online earning , business stategy, work from home
Online earning